It’s common courtesy not to talk or text while you’re at the movies, but nowadays, staring at our small screens when we should be pay attention to the big one can be a challenge. Well, Alamo Drafthouse and actor — and “noted business consultant” — Jeff Goldblum have found an effective solution to this problem: Sheila.
Alamo Drafthouse released a video tie-in with Jurassic World: Fallen Kingdom in hopes of ensuring that moviegoers enjoy the experience without interruption. To sweeten the deal, Goldblum introduces an innovative plan to curb talking and texting during screenings.
In the video, Goldblum explains how he became involved in the cause, and how he enlisted the services of Sheila, Alamo Drafthouse’s anti-texting and anti-talking velociraptor.
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After Sheila “handles” the woman who refused to get off her phone, Goldblum responds to the inevitable questions about whether this inventive solution is “safe” and “practical.” His reply? “That’s not my problem.” Bottom line from Alamo: “Texting is a no-no. Talking is a no-no. Don’t make us get Sheila.”
Goldblum, who starred in 1993’s Jurassic Park, reprises his role as Dr. Ian Malcolm in Jurassic World: Fallen Kingdom.
Arriving June 22, Jurassic World: Fallen Kingdom stars Chris Pratt, Bryce Dallas Howard and B.D. Wong, joined by Toby Jones, Rafe Spall, Justice Smith, Daniella Pineda, Ted Levine, Geraldine Chaplin, James Cromwell and Jeff Goldblum.