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When a British baking company wanted to raise awareness on holiday festivities, they didn’t bother to check the hashtag they used for an online baking contest.
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Headlining the contest was this guy, Tom Fletcher, who is famous or something. All contestants had to do was take a photo of their baked goods, and put them on social media with the hashtag #CrumpetCreations. Unfortunately, that tag was already in use by a very interesting group…
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It could have been worse, like the time Susan Boyle released her album with the hashtag #Susanalbumparty.
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